Opinion

Expert insights on how to build a successful premium Australian apple brand in China

Australian fresh produce is highly regarded in China, and quality and branding are key to maintaining this premium positioning. 
January 15 , 2026

Texas citrus leader blames 'endless cycle' of fruit fly quarantines on Mexico and backyard fruit

Dale Murden, President of Texas Citrus Mutual, said the state has been trapped in a relentless cycle of fruit fly quarantines for years.
January 07 , 2026

5 global shopping trends shaping the produce business in 2026

Produce industry analysts say consumers globally share the same fundamental purchase drivers, and industry stakeholders should keep these five things in mind before making any decision this coming year.
December 15 , 2025

Opinion | When denial costs millions: The true HLB risk to Latin American citrus

Agribusiness specialist Giorgio Peirano says the region has failed to properly respond to the devastating risk presented by HLB, a plague that some in the Southern Cone refuse to acknowledge. 
December 08 , 2025

US Produce industry speaks up: The potential impact of the upcoming USMCA agreement review

The 2026 joint review of the United States-Mexico-Canada Agreement (USMCA) will take place next July. Leading grower organizations are speaking up to ensure industry interests are considered in upcoming trade talks.
December 01 , 2025

How Milei's policies and global trends are reshaping Argentina's citrus export landscape

The Latin American country has long suffered from a tumultuous economy, but the arrival of President Javier Milei seems to be giving the citrus sector the stability it needed to start bouncing back.
November 05 , 2025

Opinion | Yes, it rained in California. Here’s why that doesn’t matter.

The fresh produce is marked by volatility, but stakeholders often forget that not everything is an act of God event. Pandol Brothers', John Pandol, writes about the role human decision plays in the inherent uncertainties in the produce industry.
October 29 , 2025

California Citrus Mutual CEO: "Average pricing simply does not work for California producers"

In the face of trade disruptions and market shifts, California Citrus Mutual CEO and President Casey Creamer says the sector will continue to adapt to premium market varieties that “can't be grown elsewhere in the world the way that we grow them here.”
July 21 , 2025

Understanding the importance of cherries for Chile to face the challenges of the future

Rodrigo Estevez, Commercial Manager of Prize discusses the relevance of cherries for Chile, the current outlook and main statistics, and how to face the challenges of the future.
May 30 , 2025

Quality culture in the mango industry: considerations and reflections

Quality is an important factor in the mango industry. Engineer and consultant, Armando Gerstl, discusses its relevance.
May 23 , 2025