"One of the worst years on pricing"—What happened to the Washington cherry season

A large crop that hit the market too early made things difficult for Washington cherry growers this season, who saw low prices despite marketing what experts call some of the best eating fruit in years.

August 06 , 2025

Fresh Del Monte: global banana shortage will require “substantial adjustments”

Jorge Pelaez Reyes, SVP of Central America at Fresh Del Monte, tells FreshFruitPortal.com the company is adapting its crop planning and agronomic practices to increase production stability and support growers across the region.

August 05 , 2025

Hass Avocado Board focuses on nutrition research in new strategic plan

Emiliano Escobedo, Executive Director at HAB, talked to FreshFruitPortal.com about the organization’s 2025-2030 roadmap and its emphasis on knowledge production, trackability, and transparency. 

August 04 , 2025

Wonderful seedless lemons are natural—some shoppers don't believe it

Despite some social media outrage, Wonderful Seedless Lemons are the result of human intervention, and 100% natural and non-GMO.

July 25 , 2025

China suspends Section 301 tariff exclusion for U.S. agricultural products

This includes products like grains, tree nuts, alcohol, leather, and hides, as well as fruits. Importers also reported that all previously approved exclusions will be valid only until September 14.

July 23 , 2025

USDA allocates $675.9M to Florida farmers for hurricane disaster relief

The grant is part of the $30 billion disaster assistance relief effort authorized by the American Relief Act and will cover infrastructure, citrus, timber, and direct market losses.

July 21 , 2025

California Citrus Mutual CEO: "Average pricing simply does not work for California producers"

In the face of trade disruptions and market shifts, California Citrus Mutual CEO and President Casey Creamer says the sector will continue to adapt to premium market varieties that “can't be grown elsewhere in the world the way that we grow them here.”

July 21 , 2025

‘One of the few disruptors’: Wonderful Citrus continues to bet big on seedless lemons

Despite a tough citrus season with high supply and price volatility in the lemon category, Wonderful Citrus saw stable mandarin returns and continues to bank on seedless lemons.

July 16 , 2025

Trump targets Mexico, EU with tariffs of 30% starting August 1

The latest tariff measures follow a week in which Trump issued letters to over 20 trade partners, proposing tariffs between 20% and 40%.

July 14 , 2025

Tariff puts Brazil’s orange juice industry ‘at risk,’ exporters warn

Brazilian fruit and juice exporters say a 50% U.S. tariff could disrupt the country's citrus industry and harm consumers on both sides.

July 11 , 2025