First-ever New York Envy apple harvest expands brand's reach
ENVY® apples, the exceptional premium apple brand known for its signature sweetness and satisfying crunch, is excited to announce the arrival of its new season 2025 domestic crop—now landing in grocery stores across the United States and Canada.
This year’s launch also marks a significant milestone: the first-ever ENVY® apple harvest from New York state, expanding the brand’s regional reach with locally grown premium fruit.
Cultivated with care by expert growers, the New York crop joins the exceptional fruit from Washington, long celebrated as the apple-growing capital of the world.
“The 2025 growing season in Washington delivered near-perfect conditions from bloom to harvest,” said Chris Willett, VP Grower and Sales Operations. “The combination of warm days, cool nights, and ideal rainfall created optimal conditions for ENVY® apples to develop their signature sweetness, crunch, and juiciness."
The executive said the company is proud of its first New York harvest and its "outstanding quality." This crop, he said, strengthens VP's ability to serve East Coast markets with local fruit.
Envy apples are available now
Crafted for those who seek an exceptional elevated eating experience, the apples consistently stand out for their flavor, beauty, and versatility. Whether enjoyed fresh, sliced for entertaining, or paired with cheese on a charcuterie board, ENVY® apples deliver indulgence in every bite.
Retail partners across North America are now receiving shipments, and in-store promotions and merchandising campaigns are rolling out in key markets. Strategic partnerships are helping to bring this exceptional crop to communities nationwide.
Shoppers can look for the brand's exceptional branding in the produce aisle and enjoy the new season's fruit.
"This season’s crop of ENVY® apples is a reflection of our dedicated growers and partners' hard work," says the company. "This is also a reflection of our overall commitment to quality at every step of the value chain."
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