U.S. avocado imports quadrupled since 2010, diversifying suppliers

The U.S. fresh avocado market has seen significant growth over the past fifteen years, with imports increasing from 345,000 tons in 2010 to approximately 1.2 million tons in 2024, according to intelligence firm Fluctuante. This sustained demand has driven diversification among key exporting countries, though Mexico maintains a dominant position.

In 2024, Mexico accounted for 88% of U.S. avocado imports, totaling around 1 million tons, up from 267,000 tons in 2010. Its proximity, high consumer preference for Hass variety, and strategic marketing campaigns have solidified its leading role. 

"Mexico’s ability to meet peaks in demand, such as during the Super Bowl, through continuous production and targeted marketing, supports its leadership," a trade analyst noted.

Peru has risen from fourth place to the second-largest supplier, exporting 66,000 tons. Peru’s seasonal window from May to October complements Mexican supply, helping to stabilize U.S. market access. The country’s promotion efforts, under the ‘Avocados from Peru’ program, include supermarket activations, sports partnerships, culinary events, and digital advertising, which enhance Peruvian avocados’ positioning as high-quality and healthy.

The Dominican Republic’s market share has grown as well, increasing its export volume from 15,000 to 42,000 tons. Its proximity, year-round production capacity, and logistic efficiencies continue to support its market share in the United States.

Colombia’s avocado exports to the U.S. have surged from 83 tons in 2017 to 37,000 tons in 2024. Sector professionalization, compliance with phytosanitary standards, and multiple harvests per year, owing to favorable agroclimatic conditions, have facilitated its rapid growth. The Colombia Avocado Board actively promotes its product during events like the Super Bowl, further strengthening its market presence.

Conversely, Chilean supplies have experienced a decline, with exports decreasing from 63,000 tons in 2010 to only 6,000 tons in 2024. Droughts have limited production capacity, prompting a shift to higher-margin markets such as Europe and Asia. 

Additionally, overlapping seasons with Mexico and increased competition have reduced Chile’s competitiveness in the U.S. market. "Chile has prioritized markets with higher profit margins, which affects its share in the U.S.," Fluctuante said.

Related articles:

Avocado exports shift as U.S. shipments rise 9%, Mexico maintains lead

Hass avocados score strongest Big Game performance in four years

Avocado markets face supply saturation amid volume declines