Zespri's SunGold kiwifruit is Good Housekeeping’s Best Snack of 2025
Through a press release, New Zealand-based kiwi producer and exporter Zespri announced its SunGold kiwifruit was awarded the 2025 Best Snack Award by Good Housekeeping magazine for the fifth consecutive year. According to the company, their green kiwifruit excels in both nutrition and taste by retail dietitians, culinary pros, and at-home testers.
“The Good Housekeeping award reinforces our reliability and quality as a healthy snack option, especially as we approach back-to-school,” says Bianca Fiedler, Zespri’s Trade Marketing Director, North America. “It’s nice to be acknowledged by registered dietitians, chefs, culinary pros, and consumers for both nutrition and flavor."
The executive underscored Zespri's kiwifruit quality as a nutrient-dense product, complete with more than 20 vitamins and minerals, including 100% of the recommended daily vitamin C.
The commercial power of Zespri kiwifruit
Zespri SunGold kiwifruit accounts for a staggering 49 percent of the total kiwi category growth in the past year, and the company says the product has untapped profit potential. When looking at the total fruit bowl, kiwi is the fastest growing fruit across the department, increasing by over +24 pts faster than the Fruit department growth rate.
“Total kiwi has grown to the #15 spot in the fruit bowl over the last three months, outpacing categories such as nectarines and plums,” said Fiedler.
Zespri has had a strong start to the season in the U.S. market, with improved distribution across retail and faster sales rates due to increasing shopper demand. Additionally, more retailers added Zespri green kiwifruit to their assortment.
“Our sales growth and shopper interest have been robust,” shares Fiedler. “It’s been fun to see the omni-channel buzz generated by our Zespri KiwiBrothers brand characters both in and out of the store.”
Zespri’s key shopper metrics, including household penetration, repeat rate, and buy rate for the brand, have all over-indexed compared to the same time last year.
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