New P&P-800 system by Sorma Group sets new standards for fruit packaging efficiency at Fruit Attraction 2025
Post-harvest specialist Sorma Group unveiled its new P&P-800 pick and pack system at Fruit Attraction 2025, held between September 30 and October 2 in Madrid, Spain.
Compact, smart, and completely automated, the machine has set the standards for efficiency, uniformity, and visual quality in fruit packaging, the company says.
“With the P&P-800 we set out to respond to the fruit and vegetable industry’s demand for a system combining automation, precision, and flexibility," says Daniele Severi, Director of the Technology Division at Sorma Ibérica. "It’s the outcome of an entirely in-house research and development process, through which we’ve created a competitive solution tailored to our customers’ specific needs.”
State-of-the-art post-harvest tech powered by Sormatech-AI
The P&P-800 provides the perfect blend of automation, precision, and delicacy, and is capable of autonomously grasping either loose or already packed fruit from boxes.
The machine then uses a state-of-the-art smart camera system to detect, rotate, and align each piece into individual pockets facing the same direction for pronounced visual impact.
Running on Linux and enhanced by Sorma Group's Sormatech-AI, the P&P-800 uses one camera to monitor incoming flow, while a second controls rotation, and a third one, with 3D capabilities, guarantees precise placement to the millimeter.
A genuine response to the industry’s needs
The system is controlled by a belt with an integrated encoder, which includes a compact electrical panel and a modern 15.6” touchscreen monitor.
With this user-friendly interface, operators can easily select the preferred positioning, guaranteeing a perfect uniform appearance. Additionally, dedicated sensors provide a constant and controlled flow with no interruptions or misalignments.
“With this product, Sorma Group reaffirms its commitment to innovation and to supporting its customers," Severi says. "The technology it’s now introducing to the fruit and vegetable sector is sure to mark a major milestone in fresh fruit packaging.”
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