Asia Fruit Logistica has launched FreshMatch, a new matchmaking platform that, for the first time, allows registered buyers to browse participating exhibitors, identify relevant suppliers, and pre-schedule face-to-face meetings ahead of the show, which takes place September 2 through 4, 2026, at AsiaWorld Expo in Hong Kong.
The 19th edition is expected to bring together over 14,000 trade visitors and 760 exhibitors from across the global fresh produce supply chain, including more than 5,000 buyers, ranging from importers and wholesalers to food processors, Ho.Re.Ca professionals, and retailers, representing over 75 countries and regions spanning Greater China, Southeast Asia, Japan, South Korea, India, Australia, the Middle East, Europe, Africa, and the Americas, alongside exhibitors from more than 30 nations – reinforcing the event’s position as Asia’s leading business platform for fresh produce trade.
Eligible buyers are invited to apply for the Buyer Program at asiafruitlogistica.com/buyer-program.
How Asia Fruit Logistica's FreshMatch works
Finding the right business partners at a major trade exhibition can be challenging. FreshMatch simplifies the sourcing process by helping buyers identify relevant exhibitors based on their sourcing requirements. Through the platform, buyers can explore company profiles, discover suppliers and products, and request meetings directly with exhibitors before the exhibition opens.
By connecting buyers and exhibitors ahead of the event, FreshMatch helps facilitate more focused business discussions and stronger commercial opportunities. Buyers can make the most of their time at the event by engaging with relevant suppliers, while exhibitors gain greater visibility among buyers actively seeking new products and sourcing partners.
As of today, FreshMatch has generated strong interest from participants preparing for the event. Buyers are invited to register and complete their profiles in advance. Once approved, they will gain exclusive access to scheduling one-on-one meetings with participating suppliers.
Qualified buyers receive complimentary exhibition access and FreshMatch benefits
Qualified buyers receive a complimentary three-day pass to Asia Fruit Logistica 2026, full access to the FreshMatch matchmaking platform, and entry to all sessions at the Asiafruit Knowledge Center.
Participation in the Buyer Program is subject to verification. Applicants are required to submit a buyer profile and sourcing details for review prior to approval. Early registration is strongly encouraged, as meeting slots are allocated on a first-come, first-served basis. The FreshMatch system has drawn strong interest from importers, retailers, distributors, and sourcing professionals across the region.
“The Retailer’s Club and speed dating sessions were exceptionally well-organized,” said a buyer from Malaysia. “Looking forward to meeting more partners again next year.”
“Asia Fruit Logistica 2026 is an essential platform for fresh produce sourcing in Asia,” said Ritu Ahluwalia, Import Head at Flora Capital Co., Ltd. “The Premium Buyers program added real value by making the experience smoother and more productive.”
*All images courtesy of Asia Fruit Logistica.
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