Camposol starts the 2026/27 season with new blueberry rebrand in China
"Today we make history." This is how leading Peruvian fresh produce grower and distributor Camposol announced the official launch of 凯沛果 (Kai Péi Guǒ), its new blueberry brand especially designed for the Chinese market. According to the company, the move seeks to strengthen its positioning in one of the main destinations for Peruvian fruit.
Through a LinkedIn post, the firm explained that the name was developed through a process that assessed over 300 proposals, conducted linguistic validations with native speakers of six Chinese dialects, and deployed an exhaustive legal review to ensure its suitability for the market.
Camposol reinforces its brand in the Asian giant
The launch coincides with the start of the company’s 2026/27 blueberry season in China and is part of the company's strategy to consolidate its presence in Asia, reinforcing its brand recognition among retailers and consumers.
"China deserved this level of dedication," the firm stated, emphasizing the work done to build an identity aligned with the cultural and linguistic characteristics of the market.
The firm said that the presentation of Kai Péi Guǒ represents a new chapter in the company's history and reflects years of innovation and commitment to offering high-quality products, in addition to strengthening long-term commercial relationships in the region.
*Images via LinkedIn Camposol.
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