Superhero taste: Giga and RedPop alongside Superman and Supergirl   

Two legendary characters, two apples with distinctive characteristics: on the one hand, Giga, the large, generous apple, ideal for sharing, perfect for a ‘Share Me’ moment; on the other, RedPop, small, sweet and practical, the ideal choice for a ‘Snack Me’ moment. Two ways to enjoy apples. Two different souls united for a summer set to be truly super! 

The partnership between the VOG Consortium and Warner Bros. Discovery Global Consumer Products (WBDGCP) has been renewed and doubled this year, with Giga and RedPop joining forces with memorable superheroes such as Superman and Supergirl, bringing consumers the strength and charm of legendary characters.   

Following last year’s success, Giga has confirmed its partnership with Superman, while RedPop, the rebel with a sweet heart, is launching its first collaboration with Supergirl, coinciding with the release of the new film dedicated to the young DC heroine, scheduled for release in cinemas at the end of June.

One thing is certain: two ways to enjoy apples will accompany a summer of irresistible flavors, with Giga perfect for sharing and RedPop ideal as a snack. 

“Our campaigns are designed to be engaging and innovative, which is why we chose to join forces with two beloved heroes: not only do they confirm the disruptive spirit of our initiatives, but they also highlight the unmistakable characteristics of our products: the might and generosity of Giga and the lively and rebellious sweetness of RedPop," comments Hannes Tauber, VOG Marketing Manager.

RedPop for Supergirl  

For the first time, RedPop is joining forces with Supergirl in a collaboration that celebrates an idea of authentic, contemporary strength.

The DC superheroine, Superman’s cousin and the star of famous comic books, is known for her empathy, independence and courage to follow her own path, qualities that perfectly match the identity of RedPop.

Supergirl brings all her determination and strength to the big screen, telling audiences the story of a modern heroine who combines courage and kindness.

Just like Supergirl, RedPop brings together personality and sweetness: small, sweet, and juicy. It is a modern apple with character and personality. It attracts attention with its vibrant colors and sweetheart. It is a natural and practical apple-shaped snack that you can take with you to enjoy a moment of pleasure without feeling guilty. It is exactly what you need to feel rebellious again.  

Giga for Superman  

At the same time, Giga and Superman are teaming up again. Following last season’s success, the magnificent apple par excellence is renewing its partnership with the hero who symbolizes strength and positivity. Like Superman, Giga stands out for its impressive appearance, extraordinary resistance, and naturally generous flavor: crunchy, intense, and balanced, designed to accompany social moments of sharing.

Two distinct but complementary paths, ready to highlight and convey each brand’s characteristic features to consumers and enthusiasts. For both partnerships, marketing activities are planned for the summer period in selected European markets, with dedicated initiatives in the retail sector and in consumer contexts.

The partnerships involve the use of selected assets, developed with a coordinated approach, linked to Superman and Supergirl, including the famous S-Shield, which will appear on stickers and materials connected to Giga and RedPop products, with the aim of creating distinctive visibility consistent with the DC universe, putting its stamp on a summer packed with flavor and adventure. 

*All images courtesy of VOG.

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