GLP-1 study set to debut at SEPC's Southern Innovations this September
Fresh produce industry leaders will get their first look at how the surge in GLP-1 weight-loss medications is altering grocery cart choices during the Southeast Produce Council (SEPC)'s sixth annual consumer research session at Southern Innovations in Nashville, Tennessee.
Anne-Marie Roerink of 210 Analytics authored the "What's New? 2026" study, which SEPC described as the first research to examine GLP-1 users' behavior specifically in the produce aisle. The study surveyed 1,500 consumers, including a dedicated sample of 150 GLP-1 medication users. It explores how these weight-loss drugs influence eating occasions, portion sizes, meal planning, and fresh fruit and vegetable consumption.
"GLP-1 medications are creating an entirely new set of questions for our industry," said David Sherrod, president and CEO of SEPC. "This research gives us real answers about how consumer behavior is changing and, more importantly, a clear view of where fresh produce can meet shoppers where they now are."
SEPC's Southern Innovations to unlock opportunities for the supply chain
Beyond tracking shifts in overall grocery spending, the report highlights what GLP-1 consumers want from their food and identifies emerging opportunities for retailers, foodservice operators, and produce suppliers.
The interactive educational presentation will take place on Thursday, September 10, as part of the broader Southern Innovations event running Sept. 9–12. Industry professionals can view the full schedule and register through the council's official website.
*Top image is referential via Unsplash. | Body images by SEPC.
Related stories
SEPC’s 2026 STEP-UPP retail class completes hands-on summer tour with industry leaders
Subscribe to our newsletter
