DLJ Produce and retail partners unite in support of veterans
Add Fresh Fruit Portal to GoogleDLJ Produce is bringing together Stater Bros. Markets, Winn-Dixie, Weis Markets and Bashas’ for its annual Razzle Dazzle Veterans Day promotion, turning grape purchases into meaningful support for veterans, service members and military families.
From Oct. 1 through Veterans Day, Nov. 11, 5 cents from every pound of participating Razzle Dazzle brand grapes sold will be donated to an organization supporting veterans, service members, or military families. Each retail partnership guarantees a minimum contribution of $10,000, with the potential to generate up to $50,000 per retailer.
Image by DLJ Produce
DLJ Produce brings back the Razzle Dazzle campaign
In 2025, the campaign raised more than $130,000 for veterans organizations. Building on that impact, DLJ Produce and its retail partners are working to exceed last year’s total by continuing to grow the charitable program.
The 2026 participating retail partners and beneficiaries include:
- The Stater Bros. promotion will benefit Reel Warriors Foundation through Stater Bros. Charities
- The Winn-Dixie promotion will benefit the USO
- The Weis Markets promotion will benefit Paralyzed Veterans of America
- The Bashas’ promotion will benefit Military Assistance Mission
Image by DLJ Produce
“Supporting veterans has always been about more than a promotion for our team—it is about recognizing their service and finding a meaningful way to give back,” said Bill Coombs, CEO of DLJ Produce. “We’re proud to work alongside retail partners that share this commitment and grateful to the shoppers whose participation helps us make a meaningful difference.”
Promotional grape bags and supporting in-store materials will begin arriving in participating stores Oct. 1. Shoppers can contribute simply by purchasing qualifying grapes during the six-week campaign.
Image by DLJ Produce
“The support of Stater Bros. Charities, DLJ Produce and Razzle Dazzle makes a direct and meaningful difference for the veterans and families we serve,” Joseph Hummel, co-founder and chairman of Reel Warriors Foundation, and Chris Woodburn, vice chairman, said in a joint statement. “This partnership helps us bring veterans together through outdoor experiences that build camaraderie, strengthen personal connections, and restore the sense of community many experienced while serving. We are deeply grateful to everyone involved for standing behind our veteran community.”
*All images courtesy of DLJ Produce
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