AgroBerries celebrates 30 years of growth from local roots to global reach
Add Fresh Fruit Portal to GoogleLocal roots to global reach was the story at the heart of AgroBerries’ 30th anniversary celebration, held on Monday, 5th October, in Madrid.
Founded in Chile in 1996, the company has scaled into a global berry business spanning markets, regions and the supply chain. The anniversary celebrated that journey while focusing on what the business could achieve together over the next 30 years.
The group welcomed keynote speaker Jorge Valdano, Argentine World Cup winner and former Real Madrid player and director, who shared lessons on leadership, communication, humility and teamwork, highlighting how local talent and strong relationships can create success on a global scale. His reflections on the power of passion, credibility and simplicity resonated strongly with AgroBerries’ own journey, whilst his closing remarks on success demonstrated how an international organization operating across different markets, cultures and every stage of the berry supply chain could create the ‘círculo virtuoso’ (virtuous circle), whereby success breeds future success.
Agroberries: Powered by people
Closing the event, AgroBerries CEO Jorge Varela reinforced the importance of talent and leadership for the group’s future:
“The genetics do not scale themselves. Production does not optimize itself. The programs, the technology, the alignment — none of it happens without the people. Our journey has taken us from local roots to global reach, made possible by our people and the relationships we have built. When I look at what an idea and the right people have built over the past 30 years, I am incredibly excited about what this team can build together over the next 30.”
Image by Agroberries
The Madrid event kickstarts AgroBerries’ fourth quarter of festivities, with a social series planned for October through December, and a local event in Santiago, Chile, bringing the team back to their original roots.
*All images courtesy of AgroBerries.
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