#Watermelondress - Instagram's latest craze
Watermelon growers the world over are dressed for success thanks to a light-hearted new Instagram craze that makes their fruit an unlikely fashion item.
With the same technique so often used in travel photos at sites like the Eiffel Tower in Paris or the Uyuni Salt Flat in Bolivia, Instagrammers are showing off their sense of humor with the help of a juicy, fruity prop – the watermelon.
Could the craze be bigger than planking or the ice bucket challenge? Browse some examples below and don't hesitate to tweet your #watermelondress pics to @fruitportal.
Headline photo: @niinamari, Instagram