Watermelon growers the world over are dressed for success thanks to a light-hearted new Instagram craze that makes their fruit an unlikely fashion item.

With the same technique so often used in travel photos at sites like the Eiffel Tower in Paris or the Uyuni Salt Flat in Bolivia, Instagrammers are showing off their sense of humor with the help of a juicy, fruity prop – the watermelon.

Could the craze be bigger than planking or the ice bucket challenge? Browse some examples below and don't hesitate to tweet your #watermelondress pics to @fruitportal. 

 

My attempt at a #sexy #watermelon #dress #feeling #fruity

Una publicación compartida de Callum Beeley (@beels0806) el 27 de Jun de 2017 a la(s) 3:27 PDT

 

Catching up with the trend: The ultimate fashion statement ??? #Watermelondress #PatillaFan

Una publicación compartida de Andreina Labarca (@thepatillalife) el 24 de Jun de 2017 a la(s) 10:26 PDT

 

I think this might be the best watermelon picture I have ever seen ?? Repost: @theellenshow . . . #summertime #summertimefashion #watermelon #watermelondress

Una publicación compartida de Ashley Cannon (@cannonfarmlife) el 24 de Jun de 2017 a la(s) 5:44 PDT

 

Will you guys buy a piece from my new fashion line? ??? . ? ?? ??? ???? ????? #watermelondress #watermelon ?: @jmichaelfox

Una publicación compartida de Annie ? (@anniebioticz) el 4 de Jun de 2017 a la(s) 9:20 PDT

 

Going out like this ?????? #watermelondress #watermelon #summer #sundayfunday #delicious #healthyfood #fruit #swimmingpool #garden #perfectweather #nowakiecka

Una publicación compartida de Pat ? ? ? (@patrycjakn) el 25 de Jun de 2017 a la(s) 7:54 PDT

 

#watermelondress ?

Una publicación compartida de ?Lajtos Laura Kinga? (@lajtoslaura_k) el 21 de Jun de 2017 a la(s) 10:10 PDT

 

得到一件西瓜洋裝 - #西瓜裝 #週末 #風情海岸 #香山濕地 #? #taiwan #hsinchu #like4like #vscocam #foodie #watermelondress #love #family

Una publicación compartida de Blair Cheng (@blair) el 25 de Jun de 2017 a la(s) 6:46 PDT

 

Juhannus mekko ? #watermelondress #dressup #juhannus #midsummer #friends #finland #fashionistas

Una publicación compartida de niinamari (@niinamari) el 25 de Jun de 2017 a la(s) 7:33 PDT

Headline photo: @niinamari, Instagram

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