Mexican berry industry group Aneberries has observed much higher volumes this season to date, with 41,000 metric tons (MT) shipped in the campaign to Week 11 (March 11-17).
This compares to earlier forecasts of 23,510MT in the season to that date.
The organization estimates peak volumes will start at the end of March, with final numbers set to close at around 13 to 15 million boxes.
"In April harvests are expected during the peak of production...which could finish with a season total of 48,000MT," a representative of the group noted.
Challenges for the sector include variable weather conditions, labor, and using natural resources sustainably.
"Work is being done with sustainable materials in production and packing, and together with the plastics industry we are revising progress in research around more sustainable materials," the representative said.
According to Aneberries, 97% of production goes to the U.S. and Canada, while the remainder is sent to 33 countries with more or less a 50-50 split between the EU and Asia.