Josianne Légaré is Nature Fresh Farms' new Senior Vice President for North American sales and strategic growth

PRESS RELEASE

Nature Fresh Farms®, one of North America's leading growers of sustainable  greenhouse produce, today announced that Josianne Légaré, is joining as Senior Vice President,  North American Sales and Strategic Growth. 

With more than two decades of commercial leadership experience, Légaré has built a distinguished  career forging partnerships and driving mutual value creation with leading North American retailers.  This appointment reinforces the company's commitment to helping customers achieve sustainable  growth while strengthening the collaborative approach that defines Nature Fresh Farms' reputation. 

Reinforcing Excellence 

"Josianne's appointment sends a clear signal about our priorities," said Patrick Criteser, CEO of  Nature Fresh Farms. "We are deeply committed to being a true partner that delivers on our  promises and helps customers achieve their category objectives. This builds directly on the strong  foundation of trust, performance, and collaboration we've established over the years." 

Légaré's proven ability to transform customer relationships into enduring alliances will further  strengthen the company's ability to deliver value across every dimension of partnership. 

Driving Shared Success 

"In today's rapidly evolving produce landscape, our ambition is to be the go-to partner for retailers,"  said Josianne Légaré. "By aligning with our customers' goals and working shoulder-to-shoulder to  tackle challenges, we can deliver meaningful innovation, sustainable category growth, and success  through true collaboration." 

With bilingual capabilities and extensive cross-border market experience, Légaré is positioned to  advance these objectives while maintaining the personalized, responsive approach that has  distinguished Nature Fresh Farms' reputation. 

"We're not just adding talent—we're strengthening our promise to be the kind of partner customers  can count on for the long haul," added Criteser.