California Table Grape Commission's aims to boost sales through the holiday season

As the temperatures drop and the Holiday season rapidly approaches, the California Table Grape Commission's newest global marketing campaign highlights the many ways to share, prepare, and enjoy Grapes from California all around the world.

The fruit is available now through January, with opportunities to promote grapes among festive holiday celebrations.

The ongoing campaign offers a comprehensive suite of tools and incentives to encourage retailer promotions, including bonus opportunities, digital promotions, contests, point-of-purchase materials, and in-store sampling.

To encourage shoppers to add California grapes to their grocery list, the campaign features advertising on multi-retailer shopper apps, digital coupons and rewards, as well as influencer and RD collaborations. The initiative also includes targeted social media advertising highlighting recipes, snacking ideas, and the health benefits of California grapes.

Through a press release, the California Table Grape Commission explained that the execution of this dynamic global marketing campaign has required not only a dedicated staff within the commission but also a network of keen export market representatives.

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