Record storage inventories and accelerated picking have growers looking for the perfect balance to extend fruit availability.
Backed by a USDA forecast of 1.15 million tons, fresh-market table grapes are leading a resilient recovery despite broader declines in the state's processing crop.
The California Table Grape Commission and the San Francisco 49ers have teamed up for the 2026 football season, bringing together two iconic California brands through a new partnership designed to build excitement for the fruit among consumers in Mexico. As part of the partnership, Grapes from California is an Official Partner of the San Francisco […]
The funds come after the USDA denied extra funds to stop the spread of Pierce’s Disease, an incurable bacterial malady that kills vines.
The names will be used to promote the Sugra74 and Sugra60 varieties, two new cultivars set to become category darlings, according to the company.
The Global Grape Group’s “Have a Grape Day” campaign reached millions and generated $67 million in sales over two years.
Global Grape Convention 2026 speaker Marcial Hernández says that the industry should move its attention from genetics and varietal renewal to the retail shelf.
Faced with a complex harvest, the industry is shifting its strategy toward climate-resilient varieties.
The firm is betting on strong partnerships, with a mix of commercial experience, regional strength, and supply chain reliability.
Industry body Abrafrutas is working with producers and exporters to steer necessary procedures and mitigate adverse effects of the levy.
