Planasa appoints Ronnie Kersten as Business Development Director for Northern Europe
Global plant breeding and nursery production leader Planasa appointed Ronnie Kersten as Business Development Director for Northern Europe, effective October 2025.
Kersten brings over 20 years of experience and extensive market knowledge. He has built his career in the global berry industry, with a strong focus on blueberries and strawberries, and held key roles at Legro, Fall Creek Farm & Nursery, De Kemp, and Fresh Forward Breeding.
This experience granted him deep insights into the fresh produce value chain, from plant genetics and cultivation to market development and customer engagement.
“I am excited to join Planasa at such a dynamic moment for the industry,” Kersten said. “The company’s commitment to innovation and quality is exceptional, and I look forward to contributing to its growth in Northern Europe.”
In his new role at Planasa, Kersten will be responsible for driving growth, building strategic partnerships, and further strengthening the company’s presence in Northern Europe.
His strong network, combined with his passion for innovation and sustainable agriculture, aligns perfectly with Planasa’s mission to deliver premium varieties and added value to growers and the wider industry.
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