VOG kicks off organic apple campaign with full-year supply strategy

Italian apple consortium VOG has launched its 2025 organic apple campaign with expectations for volumes consistent with last year’s harvest. The consortium, which includes 300 organic growers, began marketing its new crop this month, offering a full portfolio of traditional and Club varieties to ensure year-round supply.

“The launch of the campaign inspires confidence. The quality of the harvest is excellent, and we expect to have volumes on the market in line with last year,” says Klaus Hölzl, Sales Manager at VOG. “Thanks to a wide and structured range of varieties, we can guarantee a continuous supply throughout the year that meets consumers’ diverse needs.”

The announcement came in conjunction with European Organic Day, as VOG reviewed its commercial strategy for the 2025 season.

Full-year organic availability

VOG’s organic offer is structured around two core product lines: traditional varieties and Club apples. According to the consortium, this approach allows it to provide retailers with a consistent supply while adapting to shifts in consumer preferences, particularly among younger demographics.

“We have developed our portfolio of varieties with consumers in mind,” said Hannes Tauber, Marketing Manager at VOG. “Today, we are the ideal partner for creating shelf options at any time of year, combining traditional apples with classic brands and innovative products that also strongly appeal to the younger generations, who are now driving consumption, including organic products.”

Traditional varieties — marketed under the Marlene Bio and Biosüdtirol brands — include:

• Sweet red apples such as Gala, Inored Story, and Fuji

  
  

• Sweet-tart red varieties like Braeburn, Topaz, Bonita, and Natyra

• Golden Delicious, available year-round

• Granny Smith, a green variety targeting consumers seeking tart flavor profiles

Club apples in the organic portfolio include established brands like Kanzi Bio and Pink Lady Bio, along with newer introductions such as Cosmic Crisp Bio, RedPop Bio, and Giga Bio. According to VOG, these Club varieties are helping to drive appeal among younger consumers and add innovation to the organic apple category.

“Thanks to these two complementary lines,” Hölzl said, “VOG can offer a complete organic range that combines the reliability of traditional varieties with the innovative capacity of Club apples, guaranteeing commercial partners and consumers a varied, distinctive portfolio that is available all year round.”

VOG also emphasized the importance of packaging flexibility, noting that it offers various formats — including bags and foodtainers — to support merchandising across different retail environments.

“Thanks to our diverse portfolio, continuity and availability of different packaging options, such as bags and foodtainers, which represent added value,” Tauber said, “we help our customers manage the apple category throughout the year, satisfying both organic enthusiasts who already buy their favourite apples and new consumers.”

VOG is one of Europe’s largest apple-growing cooperatives and markets apples from the South Tyrol region of northern Italy. Its organic program spans hundreds of growers across the Alpine area, with a focus on sustainable farming and variety diversification.

Related stories:

Big Washington apple crop presents retailers with big opportunities

US apple production still on the rise after three years, industry has “real opportunity” in exports

US apple season 2025 is coming in big—both in crops and challenges