Freshway Produce’s upgrades digital presence offering recipes, health trends, and market insights

Exotic fruit expert Freshway Produce launched its newly redesigned website, freshwayusa.com, built to deliver a more engaging, informative, and user-friendly experience for produce buyers, retailers, and industry professionals.

The new platform highlights the company's commitment to transparency, innovation, and category leadership, providing visitors with recipes, health trends, and valuable insights to inspire and educate.

“One of our main goals was to create a website that’s easy to navigate and clearly communicates our specialization in Dragon Fruit and Exotic Fruits,” said José Roggiero, CEO of Freshway Produce.

The executive notes that the platform provides easier access to the company's catalog, seasonal updates, and crop reports, offering tools that help produce buyers make confident, informed decisions. 

Furthering Freshway's expertise through digital

With this new digital platform, the company strengthens its ability to share product knowledge, promote seasonal opportunities, and support retail partners with real-time updates on supply, quality, and harvest trends.

“Our partners count on us for more than consistent supply—they trust us for market insights and expertise,” added Roggiero. “The new website is an extension of that partnership, featuring weekly crop updates, health trends, and engaging recipes that showcase the versatility of exotic fruits for retail and foodservice applications. ”

The website also introduces visitors to the growing company team, giving customers a closer look at the people behind every order—from sourcing and quality control to logistics and customer service. 

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