Sunkist brings on the cheer with new holiday-themed packaging for its navel oranges
December 02 , 2025
With the holiday season in full swing, Sunkist Growers is bringing back a timeless tradition with the return of its limited-edition 10lb holiday-themed carton and quarter bin for Sunkist® Navel oranges.
Wrapped in festive, eye-catching illustrations, this year’s merchandising suite taps into seasonal memories while supporting strong in-store storytelling.
With citrus long viewed as a cherished holiday offering—from stocking stuffers to centerpiece bowls—the refreshed holiday carton is both a nod to tradition and a turnkey retail solution.
“From merchandising to marketing, this program continues to deliver,” said Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers.
The executive added that last season’s holiday carton was responsible for a 24 percent increase in Navel orange volume compared with the year prior.
This, he said, proves that classic packaging with fresh storytelling still resonates with today’s shopper.
Some Sunkist holiday cheer
According to Numerator’s 2025 Holiday Preview, 93 percent of US consumers plan to celebrate at least one major holiday this season, with 68 percent celebrating three or more, reinforcing the demand for festive grocery purchases.
With inflation still shaping consumer habits, citrus presents a unique opportunity: it’s affordable, nutritious, and deeply tied to holiday traditions. From immunity-boosting benefits to giftable appeal, oranges remain one of the most versatile seasonal staples in the basket.
The 10lb carton is ideal for big promotions, while the festive quarter bin provides a flexible in-store solution for displaying bulk citrus on
Whether gifted, juiced, or enjoyed out of hand, Sunkist® Navels remain a timeless symbol of holiday cheer rooted in more than 130 years of California farming tradition.
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