Afresh appoints Adam Litle as Chief Revenue Officer to scale its AI platform
AI-driven grocery management company Afresh appointed Adam Litle as Chief Revenue Officer. The announcement comes following the firm's biggest year to date, with more than 70 percent year-over-year topline growth and usage across more than 12,000 grocery departments in North America.
"Adam has spent his career helping food and agtech companies turn complex technology into real customer value," said Matt Schwartz, CEO and co-founder of Afresh. "His experience scaling organizations in dynamic environments will be critical as we build on our momentum and expand Afresh's impact across the industry."
Litle joins a leadership team with deep experience operating enterprise software companies through periods of rapid growth. He brings deep experience building and scaling technology companies in food, agriculture, and retail.
He most recently served as CEO of Sound Agriculture and previously held the role of Chief Revenue Officer at Granular, where he helped grow the company from inception through its acquisition by Corteva—the second-largest agtech exit at the time.
At Afresh, Litle will lead the go-to-market strategy as the company expands how grocery teams use AI to plan, buy, and operate fresh food categories every day.
"What stood out to me about Afresh wasn't just its leadership in fresh—it was the potential for it to expand its AI platform to all aspects of the food supply chain," said the executive. "The opportunity for Afresh's technology to help optimize decisions across grocery and food distribution, all the way back to the farm, is massive."
A pivotal moment of expansion for Afresh
From the beginning, Afresh has focused on solving the operational complexity of fresh food at scale. The company first demonstrated this approach in fresh replenishment, where accurate ordering requires accounting for daily shifts in demand and supply.
Over the past year, Afresh has expanded its platform with several of the largest grocery retailers in the US, including Albertsons, Wakefern, and Meijer. As adoption has grown, more merchandising, operations, and supply chain teams are relying on Afresh's platform to run fresh food categories.
With the launch of several new products in 2025—including Production Planning, Period Ending Inventory, Fresh Buying, and a major upgrade to its flagship Fresh Replenishment solution—the company is scaling to support continued growth across both US and international markets.
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