Cosmic Crisp® ramps up European growth strategy: Three new licensing partners in Germany, Austria, and UK
A genuine game changer in the apple sector, Cosmic Crisp® has now embarked on a new development phase in Europe.
Alongside the VOG and VIP consortiums, the first to bring the apple to the Old Continent, the project now expands to include three leading industry organizations as licensing partners: DOSK - Deutsches Obst-Sorten Konsortium, consisting of Elbe Obst and Obst vom
“When we decided to bring Cosmic Crisp® to Europe, we immediately understood the potential of this apple,” explained Walter Pardatscher, CEO of alpoma. “With the addition of quality partners like DOSK, AFG and World Wide Fruit, we are ready to consolidate and ramp up the development of this incredible project with even greater conviction.”
Total confidence in Cosmic Crisp's European stint
These European partnerships will make it possible to strengthen the Cosmic Crisp® brand presence in the premium segment and guarantee the strategic growth of production aimed at the domestic market.
“We, DOSK and its shareholders, have decided to get involved in the Cosmic Crisp® project because we are convinced that we can provide retailers with value-adding product range components in addition to basic supplies, and of course also with the promise of unique quality,” said Andreas Berg, Managing Director of Deutsches Obst-Sorten-
Consumers and retailers will benefit from excellent coverage thanks to the combination of local products—from Germany, Austria and the UK—with the produce of South Tyrol-Südtirol, which will remain the cornerstone of the project. Italy will also continue to coordinate and manage the European network via alpoma, the PO that includes VOG and VIP.
“We believe the future belongs to apple varieties with outstanding taste and consistency,” added Roland Rosenzopf, Managing Director of AFG GmbH. "This is why we invest in Cosmic Crisp®, a premium club variety offering exceptional flavor, high quality, excellent storage and strong consumer recognition, supported by a well-structured club system that creates value along the entire supply chain.”
Germany, Austria, and the United Kingdom are not the only European countries involved in the development projects of the Cosmic Crisp® network: partners in France, Benelux, and Switzerland are testing the variety with the aim of beginning production in the next few years.
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