Eosta reveals organic raingrown initiative saved over 422 million gallons of water in 2025

Leading organic fruit importer-marketer Eosta has announced that its Organic Raingrown project, which plants avocados and oranges in dry regions, saved producers over 422 million gallons of water in 2025. 

That is the equivalent of the daily water consumption of approximately 11 million Europeans. 

The company calculated that 369 million gallons were saved in avocados alone, making the crop the largest contributor by far.

Unlike irrigated agriculture, the water used for the Organic Raingrown initiative is not extracted from often scarce drinking and sanitary water, but entirely from rainfall.

At a time of increasing water scarcity, the concept demonstrates how organic cultivation using only rainwater can lead to substantial savings, while staying within the limits of what nature offers in each production region.

Organic Raingrown: Avocados lead the way, oranges grow in importance

With almost 370 million gallons in savings, Organic Raingrown avocados make up the backbone of the program and form a structural pillar within the fruit and vegetable range. 

However, the contribution of Organic Raingrown oranges should not be underestimated.

Eosta calculated that 47 million gallons of water were saved during 2025 by partner citrus growers in Peru, based on the Water Footprint Network’s calculation of 132 gallons of water per kilo of oranges.

Launched in August 2025, the ‘July Gold’ Organic Raingrown oranges were the result of two years of intensive preparation, produced in close collaboration with Kivinaki, a cooperative of smallholder farms. Thanks to the enthusiastic reception they received on the European market in 2025, the Organic Raingrown Jucy Gold oranges will be returning to the Eosta range for 2026, with availability from June to September.

*All images courtesy of Eosta.

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