Blueberries and raspberries drive Mexico’s berry production expansion

Mexico continues to strengthen its role as a leading global berry supplier and is projected to remain the leading fresh berry supplier to the US this year.

By 2026, Mexico’s berry production is projected to reach 1.2 million tons, a 4 percent increase from 2025, fueled by investments in genetics, modern technologies, and optimized harvest windows for premium markets.

According to a report from the US Department of Agriculture (USDA) office in Guadalajara, Mexico, the country’s berry supply is primarily concentrated during two main seasons: late winter through spring (January to June) and late fall (November and December).

Despite its positioning for success, water availability and climate conditions remain critical challenges for Mexico's berry production.

Drought in 2024 and early 2025 affected some northern and northwestern producing regions. Rainfall since mid-2025 has improved reservoir levels and eased pressure on water supplies.

In response to the hurdles, growers continue investing in efficient irrigation, protected agriculture, and drought-tolerant varieties to sustain yields and reduce climate risks.

Strawberries lead Mexico’s berry production

Strawberries are Mexico’s top berry, accounting for 54 percent of total volume. Production is projected to reach 621,450 tons in 2026, a 2 percent year-over-year increase.

About 60 percent of strawberries are exported, while domestic consumption and processing continue to grow steadily.

The main producing regions are Michoacán, Baja California, and Guanajuato, with Michoacán responsible for over 60 percent of national strawberry output.

Blackberry production continues to expand

Blackberry production is expected to reach 274,000 tons in 2026, a 3 percent increase, supported by strong international demand and improved farming practices.

The sector is shifting from the traditional Tupi variety to newer, more productive, and better-tasting options such as Erandy, Sultana, and Victoria.

Currently, about 50 percent of blackberry production is exported, mainly to the US market.

New raspberry varieties drive growth

Raspberries are expected to be among the fastest-growing berries in 2026, with production projected at 194,000 tons, a 7 percent increase.

This growth is driven by new varieties and production technologies, including substrate cultivation and macro-tunnel systems that improve yields and fruit quality.

About 80 percent of raspberry production is exported, reinforcing its strong international presence.

Blueberries adapt to Peruvian competition

The blueberry segment is expected to achieve the highest percentage growth in the sector, with production forecast at 85,000 tons in 2026, a 16 percent increase from 2025.

Producers have shifted their production window to spring (February to May) to avoid direct competition with Peruvian supply and capture better international prices.

Growers are also replacing traditional varieties such as Biloxi with higher-yielding varieties like Sekoya Pop, AzraBlue, and Madeira, which produce larger, firmer fruit.

The United States remains Mexico’s main berry trade partner

Mexico's berry exports are projected to reach 715,000 tons in 2026, a 2 percent year-over-year increase. About 80 percent of these shipments are destined for the US market.

In 2025, exports totaled 700,500 tons, but the total value declined to $3.4 billion due to a price war in the blueberry market driven by Peruvian supply.

Despite this, Mexico's berry industry continues to strengthen its global trade position and diversify markets beyond North America.

Domestic berry consumption continues to increase

Mexico's berry consumption is rising. By 2026, it is projected to reach 499,450 tons, driven by industry promotion and growing consumer interest in healthy foods.

Strawberries lead domestic consumption at over 5 pounds per capita, followed by blackberries. Raspberries and blueberries remain positioned as premium products in the domestic market.

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