USDA launches TRUMP mission to Vietnam to expand market access for American farmers

The US Department of Agriculture (USDA) launched a new Trade Reciprocity for US Manufacturers and Producers (TRUMP) Mission to Vietnam. According to a press release published by the federal agency.

The initiative aims to open new markets, strengthen export opportunities, and secure fair, reciprocal trade for American farmers, ranchers, and producers.

The delegation represents a cross-section of American agriculture and is led by Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg. Among the organizations participating in the mission are the California Fresh Fruit Association, the Washington Apple Commission, and the California Prune Board. 

“By strengthening our trade relationship with Vietnam, we’re opening doors for US agriculture, ensuring they have a fair chance to compete and succeed, and that they can bring the benefits of that success to communities here at home,” said Lindberg, in the USDA press release. 

Vietnam’s growing role in the American agricultural economy

Vietnam has become a top destination for US agricultural products, according to the agency. In 2025 alone, agricultural, fishery, and forestry products exports surged by 45 percent to a record $5.6 billion, making Vietnam the United States’ eighth-largest market. 

“This mission will build on that momentum by expanding market access, connecting suppliers with new buyers, and advancing negotiations under President Trump’s strategy to deliver fair, enforceable trade for American farmers and ranchers,” read the statement. 

During the visit, the USDA’s Foreign Agricultural Service will lead industry tours, host business meetings, and engage with Vietnamese officials to advance US trade priorities and support US producers. Later this year, the delegation will return to Vietnam with a broader agribusiness trade mission to continue expanding opportunities for US food and agricultural exports.

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