Fall Creek introduces Apex, a new blueberry variety coming to disrupt the early- to mid-season
Fall Creek Farm and Nursery officially launched Apex ' FCM14-057', formally introducing the blueberry variety into the Fall Creek Collection platform.
The path toward this milestone was marked by an extended period of commercial-scale evaluation and grower adoption across multiple production regions.
“Fall Creek Collection exists to give growers access to blueberry varieties that perform where it counts, in the field and through the supply chain," said Fall Creek Chief Commercial Officer, Paul Nselel. "Apex earns its place in the collection platform because it delivers on both counts.”
As an early- to mid-season option, Apex fills a defined gap in the collection platform, combining fruit quality, shelf performance, and sizing consistency. The variety spent three years in the market as an open-licensing program, available to blueberry growers in zero- and low-chill production environments.
As retail programs work to extend premium blueberry availability across the calendar, varieties that combine shelf life, sizing reliability, and flavor in an early- to mid-season window are increasingly difficult to source at scale.
Meet Apex, a blueberry at the apex of its category
According to Fall Creek, Apex features coveted agronomic characteristics, including a yield potential exceeding 20 metric tons per hectare and a shelf life of up to 45 days.
The fruit also stands out as a large, firm, and consistently-sized berry, with a flavorful profile and export and retail grade specifications
“What makes it significant from a breeding standpoint is that these traits hold across diverse production environments, and that breadth of adaptability is what earns a blueberry variety a place in Fall Creek Collection,” said Paul Sandefur, the company’s Vice President of Research and Development.
Apex is now officially in the market
With Apex now formally part of Fall Creek Collection, the variety is available through Fall Creek's global licensing network.
Commercial activation will focus on importers and retailers across key importing markets, building awareness of the Apex name and supporting pull-through demand as the blueberry variety scales.
Fall Creek Collection is one of two distinct programs through which the company brings advanced blueberry genetics to growers globally. Together with SEKOYA, it reflects a single company committed to expanding what is possible across chill requirement profiles, delivering regionally excellent varieties with documented field performance.
*All images courtesy of Fall Creek.
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