Blueberry industry votes to continue USHBC program

The United States blueberry industry will keep its category-growth engine running. Following a referendum held between July 13 and 24, 58 percent of producers and importers voted to continue the work of the US Highbush Blueberry Council (USHBC).

The US Department of Agriculture’s Agricultural Marketing Service (USDA-AMS) confirmed the results via an official announcement, noting that the approval rate represents 84 percent of the volume of blueberries grown.

Five-year referendum keeps USHBC in place

USDA requires the council to hold a referendum every five years. The council said its board and staff worked to inform eligible voters about its past and planned programs and the progress made through industry-led efforts.

“When the industry comes together, we make bigger opportunities possible for everyone to build the business, life, and legacy they want, and I’m thrilled the work of USHBC will continue,” said USHBC Chair and Oregon grower Ellie Norris. 

Norris said USHBC's marketing efforts, informed by health research, have helped consumers associate blueberries with health benefits and contributed to year-round demand.

“That said, I recognize not everyone voted ‘yes,’ and I hope those who have different perspectives or new ideas will become more involved in USHBC moving forward. Diverse perspectives are welcome and can make us stronger,” Norris noted.

Brittany Lee, a Florida grower and USHBC Vice Chair, pointed to supply growth and other market pressures as some of the council’s key areas of work.

“I’m excited about what’s next because this work has never been more important than it is today,” she said.

USHBC President Kasey Cronquist stressed that the organization works as a valuable information and connections hub, as well as a place to share and discuss the sector’s future plans.

“I hope growers, marketers, suppliers, and everyone with an interest in the future success of the industry can join us, because we’ve got more work to do,” he stated.

* Images are referential via Unsplash.

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