One week to go! Asia Fruit Logistica 2026 ready for Hong Kong
The countdown is on. With just one week to go until Asia Fruit Logistica 2026 opens its doors, Hong Kong is preparing to welcome the global fresh produce community for three days of business, innovation, insights and networking.
Taking place from 2–4 September 2026 at AsiaWorld-Expo, Hong Kong, the 19th edition of Asia Fruit Logistica will bring together growers, exporters, importers, retailers, distributors, logistics providers, packaging specialists and technology companies from across the global fresh produce value chain.
With more than 760 exhibitors from 41 countries and regions confirmed, the show will feature 27 national pavilions, providing a unique platform for industry professionals to discover new products, explore market opportunities and build valuable business connections.
“Asia Fruit Logistica is where the global fresh produce community comes together to connect, exchange ideas and explore new opportunities across Asia and beyond,” said David Axiotis, Managing Director of Messe Berlin China.
“We look forward to welcoming exhibitors, buyers and visitors from around the world to Hong Kong and creating another successful edition of the show.”
Business opportunities
Across the exhibition halls, visitors will discover a comprehensive showcase covering the entire fresh produce supply chain — from fresh fruits and vegetables to logistics, packaging, technology and supply-chain solutions.
With exhibitors representing key producing regions, markets and service sectors, Asia Fruit Logistica provides an ideal environment for buyers and industry professionals to meet new suppliers, strengthen partnerships and identify future business opportunities.
Visitors can explore the full exhibitor line-up through the online exhibitor catalog and use the official event app to plan their visit before arriving in Hong Kong.
Meet and match
Business networking remains at the heart of Asia Fruit Logistica 2026.
Through FreshMatch, the show’s dedicated matchmaking platform, registered buyers can browse participating exhibitors, identify relevant suppliers and arrange meetings ahead of the event.
Together with the enhanced Global Buyer Program, FreshMatch helps qualified buyers maximize their time at the show and create more targeted face-to-face meetings with potential business partners.
Insights and innovation
On the exhibition floor, visitors can access Asiafruit Knowledge Center, Asia Fruit Logistica’s content hub powered by Knowledge Partner Asiafruit Magazine.
More than 40 industry leaders will share their expert perspectives on a host of hot topics at Asiafruit Knowledge Center’s main stage in Hall 3, from marketing to Asian consumers through addressing the global shipping challenge to the future of the China market. Each day of the program also spotlights a different category, with berries in focus on Day 1, stonefruit on Day 2 and avocados on Day 3 (see full agenda here).
At the Asiafruit Showcase stage in Hall 5, exhibitors present the latest products, technologies and solutions. The Nuts and Dried Fruit Forum (Day 1) and Frozen Fruit and Vegetable Forum (Day 2) take place each afternoon at the Asiafruit Showcase stage, exploring opportunities in these fast-expanding sectors. See Forum agendas here.
Meanwhile, FRESHTech, the new dedicated technology platform within Asia Fruit Logistica, debuts at this year’s show. The FRESHTech zone in Hall 3 features the latest technology solutions transforming the fresh produce value chain, highlighting innovations across smart agriculture, automation, AI, cold chain intelligence, traceability and sustainability. Alongside the exhibition zone, the FRESHTech Stage hosts two days of expert-led sessions to explore how tech is being applied at each step of the fresh produce journey, from production through to retail.
Awards celebrate Asia’s best
The ASIA FRUIT AWARDS, the only pan-Asia awards for Asia’s fresh produce business, are presented at Asiafruit Knowledge Center in Hall 3 on Thursday 3 September. The winners are announced at 2 pm, and all exhibitors and visitors can join the presentation ceremony to find out who takes home Marketing Campaign of the Year, Importer of the Year, Produce Retailer of the Year, and the Asia Fruit ‘Impact’ Award.
The inaugural FRESHTech Innovation Award is also presented on 3 September at the FreshTech Stage (Hall 3). The new annual award spotlights practical innovations and recognizes one breakthrough technology with the potential to reshape the fresh produce value chain. See the finalist showcase and the winner announced at 15:00.
Networking highlights
Asia Fruit Logistica 2026 offers multiple opportunities for the industry to reconnect beyond the exhibition halls.
Ahead of the show opening, the Welcome Evening on 1 September at the Regent Hotel, Hong Kong, will bring together industry leaders and key stakeholders for an exclusive networking gathering.
Co-hosted with official wholesale market partners Guangzhou Jiangnan Agriculture Group and Shanghai Huizhan Fruit and Vegetable Market, together with Knowledge Partner Asiafruit Magazine, the event provides an opportunity for guests to reconnect with industry peers before the three-day exhibition begins.
Following the first day of the show, visitors and exhibitors can continue networking at the new Sundowner Party on 2 September at AWE East Lobby.
Open to all exhibitors, visitors and industry professionals, the complimentary event will take place from 16:30 to 19:00, featuring live music and free drinks.
From the Welcome Evening to the Sundowner Party, AFL 2026 creates more opportunities for the global fresh produce community to connect, share experiences and celebrate the return of Asia’s leading fresh produce marketplace.
China Study Tour
AFL 2026 also expands its China Study Tour, offering international participants a closer look at the region’s fresh produce markets, importers, retailers and supply-chain operations.
The program includes visits in Hong Kong, Shanghai and Zhengzhou, providing first-hand insights into sourcing channels, retail development and market opportunities across Greater China.
Get your pass
With the show only one week away, visitors are encouraged to complete their registration and plan their visit in advance.
Online tickets for Asia Fruit Logistica 2026 are available with savings of up to 40% compared with the onsite rate. Click here to buy your ticket.
Qualified buyers are eligible for a complimentary ticket. The offer is valid until 28 August 2026, 23:59 Hong Kong time.
For tickets and general information, visit asiafruitlogistica.com.
*All images courtesy of Fruit Logistica.
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