FPPA President Lance Jungmeyer on current trade turmoil: "The industry will need to emphasize value"

Lance Jungmeyer, President of the Fresh Produce Association of the Americas (FPAA), discusses the current landscape, consumer preferences, and future outlook for the industry in our Voices in Produce series.

August 11 , 2025

New Zealand avocado industry unites under FernMark

August 11 , 2025

California's fresh fig season is officially on

August 08 , 2025

U.S. watermelon season hit hard by logistics and tariff woes

While the fruit remains a leading choice among consumers during the summer, market prices saw a disconnect that Executive Director of the National Watermelon Association George Szczepanski explains had little to do with quality and yields, and more to do with the current trade landscape.

August 08 , 2025

Tom Byrne steps up as new President & CEO at Titan Frozen Fruit

August 08 , 2025

Growers turn to contracting agencies as they seek stable farm labor

More U.S. growers are hiring third-party recruiters to handle farm labor needs, seeking stable, professionalized workforces amid rising costs and immigration challenges.

August 08 , 2025

Prognosfruit 2025: EU Apple and pear production holds steady amid market uncertainty

August 07 , 2025

Florida celebrates FDA's proposal to lower OJ's Brix level requirements

August 07 , 2025

U.S. apple season 2025 is coming in big—both in crops and challenges

For the third year in a row, the industry expects a larger-than-average crop, which means low prices overall and low returns for growers.

August 07 , 2025

Australian-bred apples make their debut in the U.S.

August 07 , 2025