From game day snacks to brand strategy, ag marketers double down on sports

Produce brands like Avocados From Mexico and the Highbush Blueberry Council say the deepening ties with sports are part of a growing, and increasingly effective, strategy.

August 01 , 2025

U.S. puts 90-day pause on 30% tariff hike on Mexico

July 31 , 2025

Fresh Peruvian blueberries unlock the Indonesian market

July 31 , 2025

Agronometrics in Charts: High quality is the U.S. berry market's saving grace

Weather remains a key swing factor, boosting quality in the West while hampering volume in the Southeast. Shipments for strawberries and blueberries are lagging 2024 benchmarks, while raspberries are trending higher.

July 31 , 2025

U.S. excludes key Brazilian exports from tariffs amid political tensions

According to a U.S. government fact sheet, the tariffs are related to ongoing legal proceedings in Brazil against former President Jair Bolsonaro, who is facing trial for allegedly planning a coup attempt following his 2022 electoral defeat

July 30 , 2025

Unifrutti Group warns industry about impersonation scams

July 30 , 2025

Fresh Del Monte reports 4% sales increase in Q2 2025

July 30 , 2025

SL Produce doubles down on sustainable practices due to severe drought

July 30 , 2025

Apeajal’s youngest president wants to send Jalisco avocados around the world

Saúl Medina, at just 28, aims to position Jalisco as a major global exporter, especially to the U.S., leveraging recent market expansions.

July 30 , 2025

Better and greener lettuce—Greenway Farms partners up with Sollum Technologies 

July 29 , 2025