Top Stories

European Union's peach and nectarine consumption to ramp up over the next decade

According to an IndexBox report, the market is projected to increase an anticipated CAGR of +0.1% in volume and +1.2% in value by the end of 2035.
May 14 , 2025

HAB announces collaboration to raise awareness of avocado benefits and boost consumption

HAB continues to invest in research and education aimed at understanding avocados' role in nutrition and encouraging their consumption for a balanced diet.
May 14 , 2025

South Africa's ZZ2 avocados arrive in Shanghai for the first time

Clive Garrett, Marketing Manager at ZZ2, speaks to Freshfruitportal.com about Shanghai's market opening to South African avocados, what it means for the country's industry, and what other commodities he looks forward to getting market access. 
May 14 , 2025

BeeHero announces HeroLink: solar-powered aggregator and transmitter of in-field, in-hive sensor data

The company said the sensor is scheduled for its first deployment across orchards in July, during Australia's almond pollination.
May 14 , 2025

Sun World kicks off table grape season with newest proprietary variety

Now cultivated in more than 10 countries, Sugrafiftythree is continuing to expand as growers recognize its early-season advantages and market potential.
May 13 , 2025

U.S. and China roll back on tariffs for 90 days

The mutual tariff revisions will be imposed by May 14. Trump’s 20% fentanyl-related levies on China, imposed in February and March, will stay. However, each side has agreed to lower “reciprocal” tariffs on the other by 115 percentage points for 90 days.
May 13 , 2025

Sales of organic fresh produce in the U.S. reached $9.5B in 2024

Organic now comprises 12% of total retail produce sales and 7% of overall produce volume, reinforcing its expanding influence in the market.
May 13 , 2025

California Giant Berry Farms announces abundant strawberry crop

The California strawberry industry is gearing up for a peak season from May through June, promising an abundant supply of promotable fruit.
May 13 , 2025

Chiquita Panama to shut down two banana plantations

The company stated that it will carry out the legal and administrative procedures necessary to permanently cease operations in the cultivation and packing areas.
May 13 , 2025

Guatemalan avocados to debut in the U.S. this year, Anaguacate says

FreshFruitPortal.com spoke to Francis William Bruderer, president of the Guatemalan Avocado Producers Association (Anaguacate), to discuss the industry’s progress, challenges, and the current status of market opening in the U.S.
May 13 , 2025