Hass Avocado Board focuses on nutrition research in new strategic plan

Emiliano Escobedo, Executive Director at HAB, talked to FreshFruitPortal.com about the organization’s 2025-2030 roadmap and its emphasis on knowledge production, trackability, and transparency. 

August 04 , 2025

Trade war keeps heating up: U.S. sets new tariffs on more than 40 countries overnight

Trade war keeps heating up: U.S. sets new tariffs on more than 40 countries overnight dek: The most notable announcements are the duties affecting Canada (35%), Switzerland (39%), Syria (40%), Myanmar (40%), Laos (40%), and Brazil (50%)

August 01 , 2025

Berry industry targets younger shoppers, Mexico remains top supplier

Jennifer Strailey, editorial director for produce at Farm Journal, discussed key berry industry trends and insights from the publication’s latest Fresh Trends 2025 survey.

August 01 , 2025

U.S. apple producers appease South Korean farmers over potential market expansion

August 01 , 2025

Hortifrut's on-the-stem blueberries hit the European market

Initially, naturAll will be available for a limited time in Italy at Eurospin and in Austria at Spar stores, coinciding with the ripening of the selected varieties. 

August 01 , 2025

From game day snacks to brand strategy, ag marketers double down on sports

Produce brands like Avocados From Mexico and the Highbush Blueberry Council say the deepening ties with sports are part of a growing, and increasingly effective, strategy.

August 01 , 2025

U.S. puts 90-day pause on 30% tariff hike on Mexico

July 31 , 2025

Fresh Peruvian blueberries unlock the Indonesian market

July 31 , 2025

Agronometrics in Charts: High quality is the U.S. berry market's saving grace

Weather remains a key swing factor, boosting quality in the West while hampering volume in the Southeast. Shipments for strawberries and blueberries are lagging 2024 benchmarks, while raspberries are trending higher.

July 31 , 2025

U.S. excludes key Brazilian exports from tariffs amid political tensions

According to a U.S. government fact sheet, the tariffs are related to ongoing legal proceedings in Brazil against former President Jair Bolsonaro, who is facing trial for allegedly planning a coup attempt following his 2022 electoral defeat

July 30 , 2025