Putting taste over size: Driscoll's new CMO is betting on consumer experience and global brand expansion

Driscoll’s first chief marketing officer Jiunn Shih, sat down with FreshFruitPortal.com to talk about his exciting new role and how to expand an already globally recognized brand.

October 31 , 2025

A fresh squeeze on citrus greening: University of Florida breakthrough tree shows HLB tolerance

UF/IFAS scientists developed a gene-edited orange tree that can tolerate citrus greening disease while maintaining fruit quality. It’s not a cure—but it could be a long-awaited comeback for Florida’s industry.

October 31 , 2025

Zespri celebrates record-breaking 2025 kiwifruit season with largest crop yet

This will be the season's 60th charter vessel carrying Zespri kiwifruit to more than 50 markets. Its final container shipments will depart New Zealand in the coming weeks.

October 31 , 2025

Syngenta Group's Q3 2025 sees important increase in operating profitability while sales dip

The ag-tech company's financial report attributes both the quarter and year-to-date drop in sales to "a managed reduction of the grain trading business in China."

October 31 , 2025

Agronometrics in Charts: New varieties drive Chilean table grape industry shift, exports forecast to decline

Chile’s grape industry is in the midst of a transformation—trading quantity for quality. As new varieties gain ground, exports are set to dip nearly 7 percent, signaling a smaller but more modern crop on the horizon.

October 30 , 2025

Argentine cherries kick off the season with good quality and an emphasis on the domestic market

Aníbal Caminiti, of the Argentine Chamber of Integrated Cherry Producers, says the beginning of the season is always capitalized on the domestic market because it offers very good returns.

October 30 , 2025

China's Shandong apple growers face challenges as heavy rains impact crop quality and prices

Sue Wang, marketing specialist at fruit producer Onedayone Group, said Shandong apple market prices will increase due to a shortage of high-quality fruit.

October 30 , 2025

BANA takes on banana crisis: Climate, tariffs, price hikes, and disease threaten North American supply

The banana industry officially welcomed an organization to fight for it amid an historical price hike, tariff pressure, and extreme climate events. Executive Director, Tom Stenzel, talked to FreshFruitPortal.com about BANA's mission and its first steps.

October 30 , 2025

Chilean cherries set for record 2025-26 season, targeting new markets beyond China

Numbers are similar to the estimate published in April and slightly higher than last season’s record crop.

October 29 , 2025

Industry veterans join Pacific Trellis Fruit to strengthen operations and brand growth

"They will positively impact our core strategies of providing first-class customer service and growing the Dulcinea brand,” said Eric Coty, Executive Vice President of the Fruit Division at Pacific Trellis.

October 29 , 2025