Opinion: In branding, a picture is worth a thousand words

Marketing veteran Bev Oster discusses the importance of getting visual communication on point.

May 13 , 2016

Q&A: BayWa exec gives EU apple market wrap

The buy domestic movement, or “Regionalität”, in Germany has been helpful for the country's growers this season, with support from point of sale promotions.

May 06 , 2016

Opinion: What's in store for Chile's U.S.-bound blueberry trade?

Agronometrics CEO Colin Fain provides a visual representation of how supply shortages have evolved in the U.S. blueberry market.

May 05 , 2016

Opinion: Chinese middle class drives fresh produce markets

Ray Griffin of Robinson Fresh looks at the branding and quality credentials gained by overseas produce suppliers to the Chinese market.

May 02 , 2016

The Hass Horn: Explaining North America's depressed avocado prices

While volumes have risen and periodic market crashes can occur, Avi Crane believes the existence of avocados is a matter of "Devine intervention".

April 12 , 2016

Q&A: NZ seasonal worker scheme unlocks productivity, upskilling

Pipfruit NZ's Gary Jones challenges global produce industries to treat migratory labor schemes as capability development programs.

April 05 , 2016

The Packaging Pitch: A behind-the-scenes look at branding

Lisa Cork explains the formation of brand frameworks and strategies that most companies lack.

April 04 , 2016

Opinion: Twin challenges for Chile's table grape industry

Chile-based broker Juan Pablo Zhang discusses the country's grape season and how the spread of Lobesia botrana could complicate prospects in China.

April 01 , 2016

Q&A: As the big players move in, what does fair trade actually mean?

Oke USA's Jessica Jones-Hughes looks at the changes at play in the fair trade banana game, and how a new web documentary aims to promote the category.

March 04 , 2016

Fresh Takes: A starring role to boost consumption

The PMA's Krystle Dowling discusses a recent trip to Hollywood to talk with top studio reps about placing more produce in TV and film.

March 03 , 2016