Today's Headline

Westfalia Fruit Peru’s sustainable model: Quality, tech, and alliances drive global avocado export success

The company has strategically expanded its portfolio to include categories such as mangos, mandarins, and blueberries. However, its original premise has remained intact: avocado is the core of the business.
December 18 , 2025

US strawberry prices soar 33 percent as California rain disrupts December supply

This holiday season, strawberry lovers across the US are facing higher prices and fewer berries on store shelves as relentless winter rains disrupted the California harvest.
December 17 , 2025

USMCA review: Washington raspberry growers testify on damage from Mexico's low-cost imports

The Washington Red Raspberry Commission appeared at the US Trade Representative’s office to detail the dramatic effects of rampant Mexican competition on the state’s industry.
December 16 , 2025

Why branded grapes are winning in Europe: Sun World's AUTUMNCRISP strategy delivers massive sales growth

Sun World says naming the brand is helping retailers lift sales, and AUTUMNCRISP’s Denmark debut shows just how branding can reshape a traditionally generic category.
December 15 , 2025

California table grape harvest ends with critical drop in cold storage inventory

Between weeks 46 and 48, the USDA reported a dramatic fall in cold storage stock compared to last year. A green variety shortage might be on the horizon, but the industry calls for calm as late cultivars are still at the packing house.
December 12 , 2025

Port chaos stalls South African table grape exports amid growing global competition

The South African Table Grape Industry reports a slower export pace, driven by increased inspections, adverse weather in Cape Town, and strong commercial rivals in the Southern Hemisphere.
December 11 , 2025

Facing the heat: Climate change, competition, and Mexican avocados' plan to secure export leadership

APEAJAL’s Jesús Michel Espinoza talked to FreshFruitPortal.com about the challenges facing his industry, as well as the sector’s strategy to secure the Mexican fruit’s position as a premium product worldwide. 
December 10 , 2025

California Avocado Commission urges changes to USMCA amid oversupply and pest concerns

California Avocado Commission’s Ken Melban says a two-part solution should be included in the United States-Mexico-Canada Agreement to address key import-related issues threatening the Golden State’s industry: pests and market oversupply.
December 09 , 2025

Global logistics experts split on 2026 US trade forecast, but agree container overcapacity looms

Industry analysts and leading supply chain experts hold differing views on the outlook for US trade in 2026, ranging from cautious optimism to concerns about continued declines in shipping volumes.
December 08 , 2025

Beyond China: Chilean cherries arrive in the US and Europe amid market expansion

With China still the dominant buyer, Chilean exporters are branching out to the US, Europe, and new Asian markets. Importers say the early-season fruit is flavorful, consistent, and ready for winter shoppers.
December 05 , 2025