Global blueberry realignment: From rapid expansion to quality-driven market

The industry faces a structural shift where a premium eating experience will dictate commercial success.

September 02 , 2026

California strawberry production holds steady despite weather shifts

Unseasonable weather dampened peak-season volumes, but total numbers remain on track.

September 01 , 2026

Mexican strawberry imports could face antidumping margins of over 5 percent

The US Department of Commerce has initiated a verification process to examine accounting data, with a final resolution expected by January 4, 2027.

August 31 , 2026

Non-toxic fungi bactericide shows promise against Neopestalotiopsis in strawberries

While not yet authorized for commercial use in the United States, developing company ClearLeaf is conducting trials in partnership with the University of Florida.

August 28 , 2026

Central Valley table grape district commits $1.7 million to combat deadly pest

The funds come after the USDA denied extra funds to stop the spread of Pierce’s Disease, an incurable bacterial malady that kills vines.

August 27 , 2026

Resilient Michigan apple season underway despite weather challenges

Northern orchards are reporting strong crop sizes, helping to bolster statewide supply and ensure consistent availability.

August 27 , 2026

El Niño might cut Peruvian pomegranate yields by 30 percent

Rising temperatures are affecting coastal production areas, with southern regions expected to offset supply imbalances.

August 26 , 2026

Brie Reiter Smith succeeds Soren Bjorn as Driscoll’s CEO

She grew blueberries in Chile, oversaw quality and product leadership in the Americas, and has served as a director and Vice Chair of the board.

August 25 , 2026

Washington welcomes the 2026/27 apple season with an optimistic outlook

Grower margins might be shrinking nationwide, but the leading US producer is standing tall, with favorable weather and good momentum to offset pricing pressures and flat domestic demand.