Hass Avocado Board focuses on nutrition research in new strategic plan

Emiliano Escobedo, Executive Director at HAB, talked to FreshFruitPortal.com about the organization’s 2025-2030 roadmap and its emphasis on knowledge production, trackability, and transparency. 

August 04 , 2025

Trade war keeps heating up: U.S. sets new tariffs on more than 40 countries overnight

Trade war keeps heating up: U.S. sets new tariffs on more than 40 countries overnight dek: The most notable announcements are the duties affecting Canada (35%), Switzerland (39%), Syria (40%), Myanmar (40%), Laos (40%), and Brazil (50%)

August 01 , 2025

From game day snacks to brand strategy, ag marketers double down on sports

Produce brands like Avocados From Mexico and the Highbush Blueberry Council say the deepening ties with sports are part of a growing, and increasingly effective, strategy.

August 01 , 2025

Fresh Peruvian blueberries unlock the Indonesian market

July 31 , 2025

U.S. excludes key Brazilian exports from tariffs amid political tensions

According to a U.S. government fact sheet, the tariffs are related to ongoing legal proceedings in Brazil against former President Jair Bolsonaro, who is facing trial for allegedly planning a coup attempt following his 2022 electoral defeat

July 30 , 2025

Fresh Del Monte reports 4% sales increase in Q2 2025

July 30 , 2025

Apeajal’s youngest president wants to send Jalisco avocados around the world

Saúl Medina, at just 28, aims to position Jalisco as a major global exporter, especially to the U.S., leveraging recent market expansions.

July 30 , 2025

CEA Alliance: Quality is hurting the Florida tomato sector—not dumping

Tom Stenzel, Executive Director of the Controlled Environment Agriculture Alliance, says that, unlike what some TSA critics believe, it's on-the-vine and specialty tomatoes that dominate today’s retail landscape and not “the rounds and Romas that Florida grows.”

July 29 , 2025

U.S. imposes 15% tariff on EU under new trade deal, raising concerns for Spanish exporters

The new U.S.-EU trade agreement sets a 15% tariff on most EU imports while removing U.S. tariffs on goods from the EU, a move that may boost American agriculture but raises competitiveness concerns for European exporters.

July 28 , 2025

Jennie Coleman, Equifruit CEO: "You can't have it both ways—sustainable production costs something"

CEO, Jennie Coleman North America's leading fair-trade banana importer

July 28 , 2025