Today's Headline

Cornell, Sun World launch two new table grape varieties 

An "ultra-early ripening green seedless grape variety with a sweet Muscat flavor and firm crisp texture” and  a “midseason ripening red variety with large berries and a tropical aroma with overtones of mango” are two new grape varieties to hit the market.
March 23 , 2022

Mexican avocado volume to be impacted through Q2 but pick up later in year

Mission Produce executives speaking on a recent earnings call provided some insights into their expectations for the U.S. avocado market and emerging supply regions.
March 15 , 2022

Peak season for California Strawberries expected in second half of March

The harvest should start earlier than in 2022 and with greater fruit volumes as well.
March 14 , 2022

Meet the “Ultra” avocado buyer driving the market

While this segment only accounts for a single digit share of all avocado buying households in the U.S., it is responsible for more than a third of total U.S. purchase dollars of the fruit.
March 10 , 2022

In 2022, produce shoppers demand a deal

One factor surpassed ripeness, appearance and quality in this annual survey on produce shopping trends.
March 09 , 2022

Situation for domestic and imported produce shippers see "several areas of improvement" - USDA

However, the USDA notes that although West Coast port backlogs fade from media headlines, East Coast ports are now reporting record traffic, along with increased wait times for berths and container pickup.
March 08 , 2022

California citrus growers face a "tight market" for the second year

"With the fruit on the tree it affects the next year, we have growers that are looking at two years of consecutive losses" said the California Citrus Mutual Presiden Casey Creamer.
March 07 , 2022

Food inflation perceptions among consumers driving new habits

Consumers are returning to home cooked meals, and agree on concerns regarding inflation. Perceptions are real, but not everyone is taking action.
March 01 , 2022

U.S. East Coast port congestion grows as more shippers divert from West Coast

There where were 31 ships anchored off the Port of Charleston, South Carolina, Feb. 22 while another 13 were waiting off the coast of Norfolk, Virginia, as West Coast congestion continued to improve.
February 25 , 2022

Avocado row leads to a tempered acceleration of California harvest 

Avocado prices remain high and growers see an opportunity, but its still early to judge how the suspension of Mexican avocados for a little more than a week will affect the market in the midterm.
February 24 , 2022