Indonesia: Fresh Grow to launch 'King Tomato' range after positive trial
Indonesian horticultural company Fresh Grow International is about to launch its King Tomato range into the Jakarta metropolitan market, following a successful 18-month trial across leading hotel, restaurant and retail outlets. 
The company that was established in 2013 said the "overwhelming response" recorded nearly 300% sales growth during the trial period in Bali, and it was now pleased to announce major supermarket chains, restaurants and five-star hotels in the capital Jakarta had already begun stocking the tomatoes.
Fresh Grow International said its "grow local, grow fresh" approach delivered Indonesian consumers a superior value proposition where "lower-cost, combined together with unmatched freshness, flavour and quality consistently beat-out less fresh, higher-costing imports."
"Focus groups concluded that while customers were attracted to the relatively lower price of King Tomato™, they came back for the "freshness and overall taste" - scoring points on quality, above all," the company said in a release.
The entity's existing retail partnerships include Hypermart, Food Hall, Aeon, Lokamart and Papaya with Ranch Market, Hero and Giant in continuing discussions, alongside hotels such as The Ritz-Carlton, The Four Seasons and others soon to be announced.
"Fresh Grow International will mark its arrival into the Jakarta market with a marquee launch event on March 25th 2015, attended by top Asian Celebrities including Celebrity Chef Farah Quinn, Singer Andien, TV Presenter/Actress Marissa Nasution, Model/TV Presenter Mike Lewis, among others," the company continued.
"Hosted at the fashionable Empirica Club in Sudirman Central Business District (SCBD), the party will be attended by more than 300 VIP Guests amidst a novel "Carnivale" theme, with theatrical dancers, magicians, acrobats, jugglers and a musical set from Andien.
"Leading Indonesian media outlets will broadcast onsite, including television stations SCTV and Jak TV with Detik.com, Popular Magazine, Kabari News, Trubus and others media also attending to report on the event."
Photo: www.shutterstock.com
Subscribe to our newsletter
