Texas Watermelon Association unveils fresh new look

PRESS RELEASE

The Texas Watermelon Association (TWA), the leading voice for watermelon growers and shippers across the Lone Star State, proudly announces the launch of its refreshed brand identity, including a bold new logo and redesigned website at www.texaswatermelons.com.

As a top-five watermelon-producing state in the U.S., Texas plays a major role in feeding the nation’s appetite for this iconic summertime fruit. The new look and online experience reflect TWA’s mission to support the state’s vibrant watermelon industry while connecting with consumers, retailers, and partners in fresh and engaging ways.

“Texas watermelons are big, bold, and rooted in tradition—and our new brand reflects that,” said Kristin Story, President of the Texas Watermelon Association. “This update brings new energy to our mission and helps share the pride, hard work, and community behind every watermelon grown in Texas.”

The redesigned website provides an easy-to-navigate platform for industry members and consumers alike. Visitors will find tools and information that highlight the value of Texas-grown watermelons, including:

• Grower and shipper spotlights
• Industry and retailer resources
• Nutrition facts and educational materials
• News on events, promotions, and the annual Texas Watermelon Queen program

The launch of the new brand marks a strategic step forward as TWA continues its commitment to grow awareness and appreciation for Texas-grown watermelons—from the field to the fork.

“We’re not just modernizing our brand—we’re amplifying the voices of Texas watermelon producers,” added Story. “This is about celebrating the generations of farming families who make Texas a leader in the watermelon industry.”