A trade deal and a demographic shift—the main factors boosting US agricultural prospects in Indonesia
Indonesia has the potential to be among the top 10 largest US agricultural export markets. Expanded market access and a demographic shift toward a younger, middle-class, health-conscious population could boost the presence of US products in the country.
According to the US Department of Agriculture’s “Expanding US Agricultural Exports to Indonesia” report, the United States was the Asian country’s fourth largest agricultural supplier, with exports valued at $2.9 billion, which accounted for 10 percent of the Asian country's import market. Top commodities include soybeans, feed ingredients, dairy products, wheat, cotton, and beef.
A shifting tide in the Indonesian market
The market is expected to remain strong for American exporters. Under the July 2025 trade deal between the two countries, over 99 percent of US imports are no longer subject to tariffs. The Asian country has a growing population made up of 47 percent millennials and Gen Z, predominantly middle-class and health-conscious.
On the other hand, the report highlights that US suppliers should keep in mind Indonesia’s frequent changes in trade regulations and halal product certifications. Although the country only mandates the latter for animal products, it plans to expand this requirement to most foods and beverages beginning October 17, 2026.
Indonesian exports to the US decreased by seven percent from 2023 to 2024. The top products include dairy products ($247.0 million), beef and beef products ($93.0 million), processed vegetables ($30.0 million), and fresh fruits ($24.0 million).
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