Mexican avocado exports soar: Michoacán and Jalisco project record 127k tons for US Super Bowl season
The Association of Avocado Producers and Export Packers of Mexico (APEAM) began a historic shipping season ahead of the Super Bowl.
The organization is projecting the shipment of 127 thousand tons of Mexican avocados into the United States during the four weeks prior to the event, representing an 11 percent increase over the previous year and a new historical record.
This achievement is the result of the coordinated work between producers and packers in Michoacán and Jalisco. Thanks to their microclimate, soil composition, and decades of agricultural experience, the states are consolidated as strategic regions to guarantee a constant supply of Mexican avocado throughout the year, meeting the growing demand of the American consumer.
Mexican Avocado: A commitment beyond volume
APEAM expects fruit of excellent quality, in optimal condition for consumption, for the 2025-2026 season. This is the result of favorable weather patterns, constant rainfall, and the industry's continuous investment in better agricultural practices.
Out of the total volume programmed for export, 88 percent will come from Michoacán and 12 percent from Jalisco.
The Super Bowl remains the largest consumption event for Mexican avocado in the United States, with more than 114 thousand tons consumed, mainly in the weeks leading up to it. During week 3 alone, 37,807 tons were shipped, but the industry is about more than volume this time of year.
“It is about certainty in quality, in the availability of sizes, in promotional supply, and in programs designed to support our partners throughout the year, especially during moments of high demand like the Big Game,” said Álvaro Luque, President and CEO of Avocados From Mexico.
In addition to this event, the demand for Mexican avocado continues to strengthen with key dates such as Cinco de Mayo and the summer season, which continue to drive consumption in the North American market.
Sustainability at the forefront
APEAM maintains permanent actions focused on responsible export. Among them, the organization features the launch of the reforestation call with 650 thousand plants for Michoacán and Jalisco, the implementation of the Labor Certification for Agro-export (VELAGRO)—with avocado being the first fresh export product to obtain it—as well as the strengthening of phytosanitary, safety, and traceability processes in accordance with PTO guidelines.
“The challenges ahead are important, and that is why we are focused on strengthening actions that make a real difference,” says APEAM’s general director, Luis Javier de la Rocha. “Today more than ever, sustainability is not an additional issue: it is a condition for continued growth.”
Finally, APEAM reiterated that its objective is to promote a responsible, sustainable, and competitive export model, guaranteeing the quality of Mexican avocado, its traceability, and compliance with international standards, to maintain it as a global benchmark not only for its quality, but for the way it is produced and exported.
*All images courtesy of APEAM
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