Seal of authenticity: APEAM begins process to grant protected status to Mexican avocados from Michoacán
The Association of Avocado Producers and Packers of Mexico (APEAM) has officially applied for geographical indication protection for avocados of the Michoacán Strip before the Mexican Institute of Industrial Property (IMPI).
The country’s Department of Economic Development, the Center for Public Research CIATEJ, and the Association of Michoacan Avocado Producers join APEAM in this effort.
The process was symbolically kick-started with the unveiling of a commemorative plaque.
The commitment of Michoacán avocado growers
APEAM explained that the application began in November of this year and that "the designation will benefit several producing municipalities in the state."
However, the association was clear that geographical indication protection also requires producers and packers to comply with a series of specific cultivation and harvesting requirements.
"This strategic action represents a significant effort by Mexican avocado producers and packers to transcend borders, sharing the national pride and commitment to an avocado of unparalleled origin, quality, and flavor,” said APEAM representatives.
The association said it’s striving to consolidate Michoacán avocados as “the main agricultural product exported by Mexican hands to the world."
In early November, the governor of the state of Michoacán, Alfredo Ramírez, highlighted that the geographical indication protection represents a seal of authenticity that protects producers and elevates the value of the fruit in global markets.
Michoacán accounts for 30.9 percent of the world's avocado production and, at a national level, contributes 85.9 percent of exports to different countries.
*Photographs APEAM
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