Onedayone expands European operations with launch of UK branch

International fresh produce supplier Onedayone Group is opening its UK branch, further strengthening the company's operational footprint in Europe and reinforcing its integrated supply chain network across key markets.

Following the launch of its Netherlands operation in 2017, which serves as the company’s European logistics and processing hub, the UK branch represents a strategic step aimed at enhancing local responsiveness within one of Europe’s most important fresh produce markets.

The move reflects growing demand for a stable, year-round supply and closer coordination between sourcing regions and end markets.

Onedayone consolidates its stance in Europe

The UK entity will work in close coordination with the company’s Netherlands platform, focusing on improving communication efficiency, strengthening supply continuity, and supporting retail, wholesale, and foodservice customers with more responsive local service.

By establishing a direct presence in the UK, Onedayone aims to shorten decision-making cycles and increase operational flexibility while maintaining centralized sourcing and quality control standards.

Sun Jinshan has been appointed to lead Onedayone UK. He previously oversaw the development of the company’s Dubai operations, where he built a multi-channel distribution structure covering wholesale, retail, foodservice, and e-commerce segments.

His experience in establishing localized systems within international markets is expected to support the structured development of the UK branch and foster long-term partnerships in the region.

At the initial stage, Onedayone UK will focus on key Chinese-origin products, including ginger, garlic, pomelo, pears, and apples, categories in which the company has established sourcing networks and quality management systems. Over time, the UK operation is expected to broaden its portfolio in line with customer requirements and market demand, drawing on the group’s wider global sourcing capabilities.

With operations spanning China, the Middle East, and Europe, Onedayone continues to position itself as a supply chain-oriented enterprise rather than a transactional trading intermediary. Its European strategy centres on integrating origin sourcing, cold chain logistics, processing capacity, and local market service to improve reliability, transparency, and long-term value creation across the supply chain.

*All images courtesy of Onedayone. 

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