Golden State crop nears peak just in time for 14th California Avocado Month
The California Avocado Commission (CAC) is ready to ramp up retail promotions, shopper marketing, and consumer outreach. The industry body marks the 14th year of its California Avocado Month program this June, positioning the campaign around the peak availability window for the Golden State’s crop.
The effort includes retail activations, consumer advertising, public relations campaigns, and trade marketing designed to support sales of California-grown avocados during the height of the season.
“We expect the June harvest of fresh, locally grown California avocados to have excellent sizing and quality,” said CAC President Ken Melban. “Distribution at retail and foodservice is in full stride, and so are our customer and consumer marketing support programs.”
CAC said the 2026 California avocado crop estimate remains at approximately 330 million pounds. By the end of May, growers were expected to have harvested about 45 percent of the crop.
Full Avocado Month rollout
The commission plans to support retailers that merchandise California avocados through in-store promotions, display contests, and shopper marketing campaigns throughout June.
According to CAC, participating retailers will receive customer-specific merchandising materials, including display bins, signage highlighting California avocado growers, and promotional circular support. Digital campaigns with national retailers will feature recipe content and mobile coupons tied to purchases of bagged California avocados.
CAC also said it will target consumers through retailer social media campaigns, e-newsletters, custom recipes, and influencer partnerships designed to drive traffic to CaliforniaAvocado.com and participating retail locations.
The commission will partner with CA Grown on in-store demonstrations centered on soccer watch-party recipes. CAC also plans a co-promotion with Avocado Green and a California-based retail partner focused on sustainability messaging.
*All photos by CAC.
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