SanLucar acquires stake in Twin River Berries, expanding North American and Asian footprint

SanLucar, one of Europe’s leading premium fruit companies, has acquired a controlling ownership stake in Twin River Berries to Go. The deal creates a long-term partnership between the company and Twin River Berries, a leading US berry grower and marketer.

The firms share one ambition: to become the definitive source of premium fruit across North America and Asia. 

For SanLucar, this marks a major expansion opportunity after its US debut three years ago. 

SanLucar and Twin River Berries: Two legacies become one company

Working with the best in their fields has always been at the core of the European company’s philosophy. 

“This partnership is a milestone in our journey to bring extraordinary taste to consumers around the world,” said Stephan Rötzer, founder and owner of SanLucar Fruit. 

The executive added that the American firm shared their passion for quality, commitment to responsible agriculture, and the belief that premium fruit should be available every day of the year. 

This investment creates a unified company able to serve customers across North America and Asia as a single, integrated operation. 

For retailers, the partnership delivers the supply depth, genetic advantage, and year‑round availability required by the world’s most demanding buyers. For growers, the combined platform offers expanded market access, stronger commercial programs, and the ability to participate in a differentiated, value‑driven supply chain that rewards quality and long‑term stewardship.

“Joining forces with SanLucar accelerates everything we’ve been building,” said Ben Escoe, President and CEO of Twin River Berries. “Their genetics, global reach, and brand leadership combined with our US growing platform create a powerhouse uniquely positioned to serve customers who demand the very best.”

The partnership also unlocks new potential through Mexico as a key production region, adding strategic value for North America, Asia, and Europe. 

Twin River Berries’ established Mexican programs provide the European distributor with a new production footprint that enhances winter and shoulder‑season availability, improves logistical efficiency, and enables a more seamless 52‑week supply model for global customers. 

Global supply meets local expertise

Through this partnership, North America gains access to SanLucar’s global supply chain, exclusive varieties, and decades of leadership as a premium brand.

The acquired portfolio will also include Oregon Berry, well-known and highly regarded across Asia, further strengthening the company’s offering in one of the world’s most dynamic and discerning fresh fruit markets. 

*Main image courtesy of SanLucar; all other images courtesy of Twin River Berries via Facebook. 

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