SanLucar launches together with Vegepörssi Oy in Finland

Premium brand SanLucar and Finnish company Vegepörssi Oy have agreed on a long-term collaboration to launch and expand the company's business in the Finnish market. The partnership aims to introduce and further develop SanLucar-branded products in the premium segment, complemented by standard high-volume produce items in Finland.

Through this cooperation, both companies intend to rapidly strengthen the presence of the brand in Finland and establish the successful SanLucar Point of Sale (POS) concept within Finnish retail. In addition to eye-catching product presentations, this includes the implementation of the firm's international marketing campaigns, such as its Disney campaigns, designed to create an emotional brand experience.

SanLucar expands Finnish footprint

Vegepörssi Oy is a dynamic player in the Finnish fruit and vegetable market. The company is led by Peter Söderlund, CEO of Vegepörssi Oy. Markus Ulfstedt, co-owner of the company, will also actively support the strategic development of the partnership. On behalf of SanLucar, responsibility for the Northern European markets lies with Thomas Boquist, together with Dominik Wehner, Global Commercial Director. 

"We are very excited about our start in Finland and our collaboration with our partner Vegepörssi. Following the successful launch of the brand in Sweden, Finland now becomes the second Scandinavian market in which we are actively developing our brand. We look forward to building an open and honest partnership that creates added value for our retail customers and our production," says Armin Rehberg, CEO of the firm.

Peter Söderlund, CEO of Vegepörssi Oy, also views the partnership positively: "Across Europe, SanLucar is synonymous with exceptional quality, strong brand values, and innovative point-of-sale concepts. Together, we want to offer Finnish consumers a unique shopping experience while supporting retailers with a truly distinctive premium concept."

The partnership underlines the company's growth strategy in Northern Europe and further strengthens the brand's position in the Scandinavian markets. At the same time, retail partners will benefit from an attractive premium assortment, innovative marketing concepts, and close cooperation throughout the entire value chain.

*All images courtesy of SanLucar. 

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