Oppy and Ocean Spray put growing regions front and center with new cranberry bags

Oppy and Ocean Spray are bringing shoppers closer to the farms behind their fresh cranberries this season with new region-focused bags that showcase where the fruit is grown and the families who grow it.

The new packaging calls out three of Ocean Spray's growing regions (the Pacific Northwest, the Great Lakes, and New England) and features local recipes sourced directly from Ocean Spray farmers.

"These new packs help bring our grower-owners closer to consumers," said Brendan Schulke, team leader of fresh and business development at Ocean Spray. "While Ocean Spray is one of the most recognized names in the produce aisle, many consumers don't realize we're actually a farmer-owned cooperative of about 700 family farmers dedicated to growing and delivering the highest-quality cranberry products around the world."

The packaging also puts a spotlight on the cranberry's roots. "Many people don't know that cranberries are one of the few crops native to North America. It's great that we can call out the individual growing regions, and that they're North American-grown, right on the packaging,” shared Oppy’s Category Director Tony Illiano.

Ocean Spray celebrates its roots

Ocean Spray is one of the most geographically diversified fresh fruit brands in the category, and Schulke said the regional focus does double duty for retailers.

"We're proud to highlight the growers and communities behind our fruit while reinforcing the strength, reliability and supply security our retail partners can count on," he said.

With a relationship spanning more than 50 years, Oppy has marketed Ocean Spray fresh cranberries in the US for more than two decades.

"Our partnership with Oppy brings together reliability, deep category expertise, exceptional service, and a shared passion for growing produce categories," Schulke said. "Together we're committed to creating value for our customers while helping drive long-term growth for fresh cranberries."

Ocean Spray and Oppy are also giving retailers a full set of tools to drive cranberry sales this season. Stronger on-pack cues highlight "USA Grown" fruit and Ocean Spray's co-op heritage, while new near-cooler displays help preserve freshness and quality, and dump bins are available. Updated point-of-sale materials, including recipe cards, shelf blades, and QR codes linking to seasonal recipes, boost discovery in-store, and new brand assets support e-commerce, pickup, and delivery. Retailers can also tap an updated Fresh Cranberry Playbook with seasonal insights and merchandising best practices.

The new region-focused bags are shipping now for the fresh cranberry season. Retailers can contact their Oppy sales representative for programming details.

With over 50 touchpoints at retail, the firm's presence in the produce department has expanded significantly to include strawberries, raspberries, blueberries, blackberries, citrus, and grapes through its distribution with Oppy.

*All images courtesy Oppy. 

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