The acquisition further enhances POM Wonderful’s position as North America’s leading pomegranate producer and distributor, the company said.
It explained that Ruby Fresh, which also markets both fresh pomegranates and arils, enjoyed a strong reputation within the market place and would remain intact.
Through this acquisition, POM Wonderful said it would be able to provide greater supply during the North American season, increase access to arils beyond the traditional October to January window, and offer a wider variety of package sizes.
“The addition of Ruby Fresh to the POM Wonderful family significantly enhances our ability to provide customers with pomegranates and arils both during the North American season and outside of it,” POM Wonderful president Elizabeth Stephenson said.
“This season’s crop is shaping-up beautifully, and we’re thrilled to be able to offer both delicious and healthy brands to even more consumers through this acquisition.”
Ruby Fresh head of sales David Anthony said POM Wonderful is well-respected leader within the industry.
“We’re excited to be joining The Wonderful Company family and look forward to working together to grow the market for fresh pomegranates and arils,” he said.
Ruby Fresh’s employees and physical operations will be integrated into POM Wonderful, the release said.