Sun World grants new fruit license in Brazil
Bakersfield, Calif. – Sun World Innovations has added Brazilian grape company, Argofruta, to its list of licensees worldwide. The partnership with Sun World will allow Argofruta to expand their seedless grape production and give them access to domestic and international markets.
Argofruta, based in Petrolina, Brazil specializes in the production and distribution of table grapes, melons, ginger, limes, mangoes, guavas, and passion fruit. As a partner of Total Produce PLC., Agrofruta supplies domestic and international markets with a wide range of products all year round.
Due to Argofruta’s wide range of products and its partnership with Total Produce PLC., the company supplies domestic and international markets with fresh produce all year round. With an 8.000m² pack house build in 2015, Argofruta expects to increase efficiency in production and distribution.
“We are pleased to appoint Argofruta, to help bolster our presence in the global fruit trade,” Sun World Vice President of Licensing Garth Swinburn said. “We’re confident that providing further access to our seedless proprietary varieties will allow producers to maximize their revenues while increasing the seedless grape volume in Brazil and the visibility of our varietal brands,” he added.
The new licensee joins more than 70 licensed marketers around the world who sell Sun World fruit varieties.
Key Sun World varieties are marketed under various grape varietal brands such as SABLE SEEDLESS®, AUTUMNCRISP®, MIDNIGHT BEAUTY®, ADORA SEEDLESS®, SOPHIA SEEDLESS®, SUPERIOR SEEDLESS®, and SCARLOTTA SEEDLESS®.
Sun World Innovations is the variety development, global licensing, and technology arm of Sun World International LLC, a California-based agribusiness that produces and markets seedless grapes. It was created in December 2015 to shepherd and drive growth of its fruit breeding/variety development, global licensing, international investments and agriculture technology pursuits. The company is based in California with operations in central California as well as licensing offices in Europe, South America, Australia, South Africa and Israel. More information about Sun World Innovations is available at www.sunworldinnovations.com.